Creative iMedia in the Media Industry

1. Media Industry Sectors & Products

2. Job Roles in the Media Industry

1. How Style, Content & Layout are Linked to the Purpose

2. Client Requirements & How They are Defined

3. Audience Demographics & Segmentation

4. Research Methods, Sources & Types of Data

5. Media Codes

1. Work Planning

2. Documents Used to Support Ideas Generation

3. Documents Used to Design & Plan Media Products

4. The Legal Issues that Affect Media

1. Distribution Platforms and Media to Reach Audiences

2. Properties and Formats of Media Files